Public Relations helps to create a demand for a given product, service, or person and is a key component of the overall marketing mix, along with other important strategies such as promotions and advertising. Unlike advertising, however, public relations is not a paid advertisement. With PR, key messages are used to influence public opinion and create positive perceptions about the way a business represents itself, through its daily operations, events, and community and media relations.
We strive to mesh sound public relations tactics with overall marketing strategies, creating a consistent and memorable message within a well-rounded campaign. Our effective tools may range from publicity, collateral development, digital content, and employee communications to special events, opinion research, and advertising.