Public Relations helps to create a demand for a given product, service, or person and is a key component of the overall marketing mix, along with other important strategies such as promotions and advertising.  Unlike advertising, however, public relations is not a paid advertisement. With PR, key messages are used to influence public opinion and create positive perceptions about the way a business represents itself, through its daily operations, events, and community and media relations.

We strive to mesh sound public relations tactics with overall marketing strategies, creating a consistent and memorable message within a well-rounded campaign. Our effective tools may range from publicity, collateral development, digital content, and employee communications to special events, opinion research, and advertising.

Our menu of capabilities includes:

  • Media Relations & Training
  • Publicity - print, broadcast, digital
  • Promotions
  • Special Events
  • Market and Opinion Research
  • Newsletters – research, copywriting, editing and/or design
  • Collateral Development – copywriting, editing and/or design
  • Website Content
  • Social Media Strategy
  • Advertising – creative, media planning
  • Crisis Communications
  • Photography
  • Voice Talent
  • Custom Cartoons


Having represented over 50 restaurants from fast food to fine dining, and nearly 100 travel and tourism entities from resorts, golf courses and hunting/shooting lodges to airlines, attractions and destinations, HensleyFontana principals truly have developed a deep understanding of and affinity for these unique and specialized industries.


Our professional affiliations include: